On a recent visit to an upscale residential high rise, the indoor air freshener created a scent that was so fresh and clean, one couldn’t help but comment on it. According to the concierge, it was the building’s custom blended “signature scent” air freshener.
By using “ambient scenting” or scent marketing, facility owners are hoping to create an emotional connection to their building by using unique air fresheners.
And no wonder. 75% of our emotions are affected by our sense of smell which is due to the anatomy of the brain. The area which processes scents has a direct route to the regions of our brain related to emotion and memory.
Several years ago, the Westin chain was a scent marketing early adopter when it created the Westin Signature Scent air freshener, named “White Tea,” a blend of white tea and vanilla with cedar notes. The chain extended this scent into its lotions and soaps.
Hyatt Place followed, creating its unique “Seamless” signature scent air freshener, a blend of fresh blueberries and light florals on a base of warm vanilla and musk.
Developers in Houston chose a warm, woodsy fragrance for its upscale properties because it is connected to feelings of “luxury and sophistication.”
These developers hope the aroma will reinforce those feelings of luxury to residents and prospects entering the building.
A similar “woodsy” scent is found in our Backwoods Brute air freshener.
Our line of QuestSpecialty air fresheners are formulated with today’s most popular scents and layered fragrance blends. ANY OF THESE AIR FRESHENERS CAN BE YOUR SIGNATURE SCENT!
Interested in pursuing a customized Signature Scent? We can do that! Our experienced chemists are ready to blend a unique combination that is yours alone. Contact QuestSpecialty learn more.